Urban Edge: Ray Showcasing Selvations Denim in Notting Hill

Ray embodies the raw energy of Selvations as he brings Rudi’s denim shorts to life in the vibrant streets of Notting Hill. This shoot highlights the craftsmanship and bold vision behind the designs—blending urban attitude with effortless style. Every detail, from the cut to the texture, tells a story of individuality and innovation in streetwear.